OAK 1-SECOND COUPON
For the past five years OAK has been Australia’s only cure for hungrythirsty, a weak state of mind where you are indecisive, sluggish and slow. OAK was looking for a way to bring this message to life in a way that spoke to our social media savvy audience using their favorite platform: Snapchat.
By combining Snapchat’s infamous self-destructing message with the users dishonourable behaviour of screenshotting snaps, we created The One Second Coupon, a Snapchat coupon that disappeared after one second.
Through promoted Facebook posts we grew our Snapchat following further with the promise of free OAK - if they were quick enough. Many tried. Many failed. And our most decisive fans were rewarded for their lightning fast reaction.
The Webby Awards 2017 Best Use of Social Media Honoree.
Awarded Bronze in Mumbrella BE Fest Best Use of Interactive/Gaming.
Adnews - The four brands getting it right on Snapchat
LinkedIn Pulse and allthingssnap.com - 5 ways Snapchat is changing the game, and why brands need to get involved
Food and Beverage News
My role: Concepting and Art Direction