IKEA EVERYDAY TUMBLR - A new piece of content everyday. 

We redefined the way IKEA inspires Australians by bringing the brand to life on Tumblr.  
We moved away from the traditional catalogue shots and embraced more social media friendly formats.
Take a look here.

My role: Concepting, art direction, copywriting and baking and building a gingerbread IKEA Store.

Featured on brands.tumblr.com, Tumblr's official 'best practice' directory for brands.
Featured on Econsultancy's '12 terrific Tumblrs for brand inspiration' list.
Featured on Curalate and AG Beat's '3 brands raking in the leads with Tumblr'.